EBay will launch a new seller advertising service in June called Promoted Listings. Sellers using the service will only pay an advertising fee for items that are actually clicked and purchased. The invitation-only service is available to a limited number of eBay Store subscribers in the U.S., UK, Germany and Australia. EBay plans to expand the program later in 2015.
Through Promoted Listings, eBay sellers can bid for promoted ad space, empowering them to buy prime positioning on search results and boost item visibility. Sellers can bit between 1% and 20% of the item’s sale price, according to eBay.
The ads are positioned in prominent locations throughout the eBay site based on a variety of factors, including chosen ad rate and the ad’s relevance to customer search terms.
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When Promoted Listings officially launches in June 2015, the ads will appear on eBay’s desktop site and iOS mobile app. The ads will expand to Android apps in August 2015.
