Asia-based health and wellness company Eu Yan Sang has ramped up its digital strategies with help from Demandware Commerce.
In less than five months, Eu Yan Sang launched an e-Commerce site for Singapore on the cloud-based platform. The retailer also has plans to further expand its digital presence within the region. Future plans include: Centralizing the entire customer experience, investigating responsive design, and facilitating omnichannel excellence by incorporating digital technology into the store.
With a history that spans more than 100 years, Eu Yan Sang specializes in traditional Chinese Medicine and has opened more than 300 stores throughout the Asia Pacific region (APAC). Products also are sold in a variety of pharmacies, convenience stores, hospitals, health clubs and spas worldwide.
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The new e-Commerce site is designed to encourage Eu Yan Sang customers to discover and learn about new products that can help improve their health and wellness.
“Demandware provides the local experience and knowledge to help us successfully navigate through market requirements as we expand into new markets in the APAC region — something our previous hosted solution did not allow us to do,” said Corrinne Koh, General Manager of Marketing at Eu Yan Sang. “Demandware’s scalable cloud platform enables us to quickly roll out new commerce sites across the region to maximize our reach among consumers while meeting our business goals.”
