MasterCard is set to acquire Pinpoint Pty. Ltd. (“Pinpoint”), a provider of loyalty and rewards services to financial institutions and merchants in the Asia Pacific region. The acquisition is expected to close in Q2 2014. Financial terms of the deal were not disclosed.
Founded in 1984 and headquartered in Sydney, Pinpoint is recognized as one of Australia’s leading rewards program managers, increasing its footprint across the region into China, Hong Kong, India, Taiwan and Japan.
Combined with other MasterCard solutions and capabilities, Pinpoint will help merchants create more effective and efficient rewards programs for customers. The solution also will help merchants target new customers while retaining their existing client base.
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“Bringing innovative and personalized rewards solutions to cardholders and customers is a priority for MasterCard,” said Vicky Bindra, President of Asia/Pacific, Middle East and Africa, MasterCard. “This is why it’s exciting when we come across companies such as Pinpoint that excel in this area. Not only does Pinpoint offer a competitive edge in Australia, its growing presence across Asia Pacific also holds much promise and will allow us to offer more effective programs to our customers and cardholders.”
