PetSense, a specialty pet retailer, has selected Shopatron as its inventory lookup and analytics partner to support its new e-Commerce site, which launched in November 2014. The Shopatron Retailer platform will support more than 3,000 product SKUs, allowing the retailer to see which items consumers are searching for most frequently in specific locations.
Shopatron’s integration partner, Gamma FX, helped PetSense implement the solution within 60 days. During 2015, PetSense will implement inventory lookup and analytics capabilities for more than 20 additional stores.
“Retailing is no longer separate channels, and we want to be on the forefront of integrating all customer points of contact into a seamless shopping experience,” said Joshua Patterson, E-Commerce Director at PetSense. “The Shopatron platform is a huge part of this initiative, allowing customers to look up their local store’s inventory without ever leaving their home.”
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Patterson also noted that PetSense hopes to roll out buy online, pickup in-store over the next year to further enhance the customer experience.
In September 2014, Shopatron launched a free two-year pilot program that allows retailers to select solution modules that meet their business goals. The modules include:
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Ship-from-store;
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Same day in-store pickup;
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Inventory lookup;
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Ship-to-store for in-store pickup;
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Ship-from-warehouse;
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In-store returns; and
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Vendor drop ship.
