Sole Society, a lifestyle brand of women’s shoes, handbags and accessories has opened its first brick-and-mortar retail store in Santa Monica, Calif. The store features the brand’s full product line of footwear, handbags, jewelry, scarves and hats.
The store will provide consumers with limited-time, exclusive access to sales and products before they are available for sale online. The store’s interior features a streamlined design with open concept shelving and display platforms, lounge furniture using soft textiles, and materials including stone, natural wood and matte metallic.
In addition to a broad selection of branded goods, the Sole Society store will offer a revolving curated collection of apparel, home and beauty offerings from similar brands and local designers.
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For the store launch, Sole Society is offering a collaboration collection from Los Angeles-based sustainable designer, StyleSaint, which served as Sole Society’s first-ever Designer Spotlight series. This collection, which currently is available online, highlights eco-friendly apparel that pairs with Sole Society’s shoes and accessories.
An in-store digital kiosk acts as a virtual concierge — offering customers the option to send gifts or mail purchases home when traveling. For added convenience, customers may purchase Sole Society products online and return or exchange items in-store.
“We are now able to present our LA-based customers the opportunity to interact with us and our product in an innovative, new retail environment,” said Andy Solomon, CEO of Sole Society. “As we look towards the future of Sole Society, we see great opportunity for growth as we move beyond our online roots and bring existing consumers and new shoppers into our branded brick-and-mortar retail space.”
