Target has announced a series of new initiatives for the holiday season to provide customers with more valuable and memorable experiences.
With overall conversions on digital channels increasing by 20% this year, Target is improving the online shopping experience by providing free shipping on all e-Commerce orders through December 20. Additionally, the retailer has expanded the number of products eligible for in-store pickup. More than 65,000 items are now available for in-store pickup, with 80% of orders able to be fulfilled within an hour.
Consumers also can receive extra holiday help with the Wish List app, which will be released on October 31. Designed for parents and their children, the Wish List app allows kids to add must-have items to their list, while the parents can share the list with family and friends. An augmented reality feature also works with the Target Kids’ Gifting catalog, creating a seamless connection between print content and mobile shopping. The app will be available for Android and iOS devices. Target’s other smartphone and tablet apps also will be updated with a series of enhancements, including interactive store maps, shopping lists and more streamlined checkout via Apple Pay.
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Weekly sales, weekend promotions and exclusive deals will be available on Target.com and through the Cartwheel mobile app throughout the holiday season. Between November 2 and December 24, Cartwheel will offer users 50% off a different toy every day. The app also will tout deals for top users and personalized recommendations. Target also has extended the timeframe for its holiday price match policy. If a guest purchases a qualifying item between November 1 and December 21, then finds it for less online or on a printed ad, Target will match the price.
