The Walking Company Enhances Customer Experience With Epicor Solutions

The Walking Company selected three Epicor Retail solutions to help enable more personalized experiences for in-store customers. The retailer has deployed Epicor Retail CRM 7.0, Epicor Retail Clienteling, and Epicor Retail Store Point of Sale (POS) solution throughout more than 210 stores.

Epicor Retail CRM 7.0 delivers customer insights that allow The Walking Company to provide more personalized offerings and loyalty rewards and incentives. The CRM solution also recently helped launch of the retailer’s new loyalty program.

The Walking Company uses the Epicor Retail Clienteling solution on mobile tablets to support improved engagement between customers and store associates. The tools allows the retailer’s store associates to view customer insights from previous interactions either on the web or in-store, leading to improved customer engagement both in-store and online and a more personalized experience.

Following the successful deployment of these solutions, The Walking Company is replacing its legacy POS solution with Epicor Retail Store 6.4, designed to reduce checkout time and improve the customer experience.

“Our customers rely on us to outfit them with the world’s best comfort footwear and accessories, and our goal is to keep them coming back with outstanding service,” said Mark Mosch, CTO at The Walking Company. “We’ve made significant investments in our in-store foot scanning technology to determine each customers’ exact personalized footwear solution, and our launch of Epicor Retail CRM and Clienteling, and Epicor Retail Store Point of Sale represents our newest technology investments to further support our customer experience commitment.”