Brands and retailers have the ability to build long-term, profitable relationships with consumers by personalizing the shopping experience across all channels. The art of personalization, however, has proven to be very effective online because consumers have the ability to learn about products that align with their personal tastes and styles while they’re shopping.
Evergage enables retailers to personalize the web experience by collecting, analyzing and responding to real-time behaviors. The Evergage solution covers three areas: Marketing, e-Commerce and customer success. Using visitor behavior, persona and intent data, the solution is designed to help retailers improve customer engagement, and more importantly, increase conversion rates.
Features include:
Advertisement
- Behavior-based surveys, which can be used to inform real-time response and messaging, all while gauging and enhancing the online customer experience;
- Visual Editor, which helps users create callouts, pop-up messages or inline personalization to ensure relevant content and offers are delivered to the right people;
- Message templates and playbook guides; and
- Engagement Reporting, which allows users to compare behavioral data based on a variety of marketer-selected attributes.
“The majority of a business’s relationship with customers and prospects occurs online,” said Karl Wirth, CEO of Evergage. “This means that education, selling, conversion and customer success all require understanding visitor behavior and responding to it right in the context of the visit.”
