As retailers try to understand consumers’ in-store browsing and buying habits, they turn to technologies that can provide them with a wealth of digital and brick-and-mortar data.
Onyx Beacon, a developer of iBeacon hardware and software, has launched its Enterprise Beacon, which is designed for larger-scale deployments. Enterprise Beacon has a range of up to 70 meters, battery life of approximately four years, and can be powered by AA batteries, a plug or a USB port.
Retailers can deploy the beacon solution in conjunction with the Onyx Beacon CMS, which enables users to manage their beacons and campaigns, and gather analytics regarding in-store customer behavior. Retailers can implement the beacons outside as well, as they are built with waterproof enclosure. Additionally, they come with heavy duty 3M VHB tape, which can stick to both indoor and outdoor surfaces.
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Depending on the use case, the beacons come with a buzzer, making it easier for employees to track the location of products in stores and warehouses.
The beacons place a high emphasis on security, including an AES 128 bit encryption and Message Authentication Code (MAC), which help mitigate or prevent hijacking and spoofing.
