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Shopatron Analysis: Omnichannel Commitment Comes Into Focus

Screenshot 2015-01-13 10.26.27On the heels of the holiday season, and coming into NRF, Shopatron unveiled new research that indicated less than half of retailers currently offer customers order fulfillment solutions such as in-store pickup and ship-from-store.

Shopatron conducted the e-Commerce study in December 2014 to determine retailers’ overall commitment to omnichannel. Among the key findings, 71% of respondents said they do not have a position in their company with “omnichannel” in the title.

More than half (59%) of retailers also said they had no plans to deploy new order fulfillment solutions such as in-store pickup. A primary reason for this lack of adoption is that many retailers have not implemented enterprise-grade order management systems because of high investment costs and lack of integration with existing systems.

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