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TouchPoints TV at #NRF14: Brad Fick, Direct Source

For shoppers coming in to browse or buy, retailers should be able to track those behaviors, said Fick. He noted that retailers are moving more to consumer-grade technology to interact with customers. Retailers are very hungry to look at new technology options: “The tide has turned and they are making investments now,” he noted. Fick added that the iBeacon technology is ready to roll, including the back-end applications to communicate, track and understand what is happening at the store level.

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