In this episode of TouchPoints TV, Carin van Vuuren, Chief Marketing Officer for Usablenet, discusses how tablets are becoming the consumer’s means of engagement with retailers during the holiday season, as well as how retailers are embracing tablets as a shopping channel and for mobile point-of-sale. She also discusses the role tablets are enriching the sales associates experience by providing information and using them as mini kiosks. Van Vuuren also touched on how responsive design is playing a significant role in customer engagement using tablets; how to think of customer perspective through a touch-based device; and how creating an app designed for the tablet can improve traffic, sales and average order value.
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