Digital, mobile and social spaces are now considered key components of retailers’ marketing strategies. In this episode of TouchPoints TV, Suzanne Miglucci, CMO of ChannelAdvisor discusses various trends that are becoming more prominent in the digital and e-Commerce space, including cross-border trade which is estimated to grow 200% by 2018. Miglucci also touches on best practices for using online marketplaces. She recommends starting off with brand-name marketplaces like Amazon before setting up your own company marketplace.
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