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So Many Channels, So Little Time

RTP-NL-IG-6-30-2015

Although consumers use a variety of different touch points during the browsing and buying journey, most (64%) start on a retailer’s web site. On average, consumers use approximately three different channels before completing a transaction.

This infographic, courtesy of [24]7, outlines other key findings and takeaways from its Customer Engagement Index.

Although consumers use a variety of different touch points during the browsing and buying journey, most (64%) start on a retailer’s web site. On average, consumers use approximately three different channels before completing a transaction.

This infographic, courtesy of [24]7, outlines other key findings and takeaways from its Customer Engagement Index.

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 IG 24-7 FV

Source: [24]7

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