Although consumers use a variety of different touch points during the browsing and buying journey, most (64%) start on a retailer’s web site. On average, consumers use approximately three different channels before completing a transaction.
This infographic, courtesy of [24]7, outlines other key findings and takeaways from its Customer Engagement Index.
Although consumers use a variety of different touch points during the browsing and buying journey, most (64%) start on a retailer’s web site. On average, consumers use approximately three different channels before completing a transaction.
This infographic, courtesy of [24]7, outlines other key findings and takeaways from its Customer Engagement Index.
Source: [24]7