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Progressive Retailers Differentiate With Content Marketing

shadow RTP RT034 SR ContentandCommerce Oct 2014 1With more competition throughout the industry than ever before, retailers are identifying new opportunities to stand out from the crowd by turning to content marketing.

While content marketing is a practice that has primarily been used in the B2B space, merchants now see the e-Commerce site, social media and branded publications as outlets to provide consumers with compelling information that may lead to a purchase.

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New Retail Roles Focus On Innovation, Transformation

Shadow RTP RT033 SURV ChangingRoles FinalNew retail roles are popping up across industry segments, designed to help organization improve the customer relationship through a focus on transformation, innovation and omnichannel.

The most-tapped new retail title is Chief Customer Officer, chosen by 14% of retailers responding to a recent survey conducted by Retail TouchPoints. The Changing Roles In Retail survey also found that an equal number of retail organizations (11%) are implementing titles featuring the terms Strategy, Transformation and Innovation.

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Leveraging VoC Into Advanced Customer Experience Management

shadow RTP RT032 FEAT Advocacy Sept 2014As many individuals, businesses and organizations have discovered, the Voice of the Customer (VoC) is coming through loud and clear today. Consumers have never had more platforms, or handier tools, for amplifying their delight — or their disgust — with products, services, campaigns and causes.

It’s essential that retailers tune in to these multiple “broadcasts.” Even more important is tying what they learn to specific actions, letting shoppers know that they are indeed being heard and heeded. The rewards from well-executed Social Customer Experience Management (CEM) are larger measures of loyalty from customers than ever before.

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Omnichannel Leaders Reaffirm The Value Of RFID

shadow RTP RT037 FEAT InventoryPt.2 Zebra Sept 2014Best-in-class retailers are generating long-term loyalty by providing shoppers with a variety of options to order and pick up products, or have items delivered to them. Whether retailers decide to implement buy online/pick up in-store, buy online/ return to store, buy in-store/ship to home or other strategies, it is imperative that they establish a 360-degree view of inventory availability.

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Digital Marketing Report Q1 2014

DMR

Are your consumers using their smartphones or tablets to tap into search engines more frequently? Are your target customers referring to Google Shopping and social media to learn about products and brands? Learn more about the key digital trends for 2014 by downloading this new report.

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