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Fueling Brand Advocacy And Engagement With Mobile Apps

July17Mobility in retail is now the norm — four out of five consumers are using smartphones to guide their shopping experience. When retailers leverage customer-facing mobile applications to stoke the fires of customer engagement, they can uncover substantial returns. Mobile apps are not only defining retail success but driving customer behavior: According to Deloitte, 85% of consumers who used a mobile native app during a recent shopping trip made a purchase.

The key to superior customer engagement is so much more than localized messaging and digital couponing. Retailers must join their brand strategy and marketing tactics in a cohesive fashion to deliver personalized offerings and access to shopping information via a mobile platform.

This webinar will address:

  • Consumer Trends in Mobility, Including Digital Couponing, Localization, Personalization and Product Search
  • What Your Customer Really Wants When It Comes to Mobile — Key Mobile Features
  • The Building Blocks of an Effective Mobile Strategy for Better Shopper Engagement and Brand Advocacy
  • Best Practices and Highlights From Real World Retail Mobility Projects

When?

On-Demand

Who?

GregGirard
Greg Girard
Program Director, Merchandise Strategies
IDC Retail Insights

Anand
Anand Sri Ganesh
SVP and Business Head
Manthan Systems

 

Fill out the form below to register for this on-demand webinar.


 

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