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Throughout the year, Retail TouchPoints publishes news, features, thought leadership and other articles covering numerous retail topics. In this section you can access all types of content under your specific topic of interest. Choose from 13 different topic areas, including CRM/Loyalty, Mobile, Social, Store Ops and more.

Categories

Business Intelligence / Data / Analytics

In order to be successful in today’s omnichannel retail marketplace, merchants must collect information from numerous internal and external sources, then analyze that data. New solutions can help to optimize incoming data in order to deliver the business intelligence and analytics needed to move retail businesses successfully into the future. This section offers feature articles, special reports, industry viewpoints and the latest news to help retailers make sense out of the growing influx of information.

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CRM / Loyalty
Retail CRM provides insights from leading retailers and industry experts that help improve the customer experience at every touch point and across all channels. Some topics covered in CRM articles include customer loyalty, email marketing and promotion optimization. Subscribe to the feed and stay in touch with the latest retail happenings.
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Digital Marketing

To keep up with consumers’ digital advances, retailers are becoming savvier, implementing strategies and programs via smartphones, tablets and other digital venues. Digital marketing can take the form of push messaging, in-store digital signage, location-based promotions, email messaging and much more. Smart marketers are working on complete strategies that include the best new digital solutions in addition to tried-and-true traditional methods. This section will guide retailers down the path to digital marketing success.

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E-Commerce

E-Commerce is no longer a standalone channel for most retailers. What happens online is co-mingled with what happens in the store and through other shopping channels. Many forward-thinking retailers are revamping their business structure so that the e-Commerce executives can work closely with other-channel executives. Yet, the online environment continues to present unique challenges to merchants, around efficiency of page click-throughs, addition of interactive elements and improvement of the checkout process.

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Inventory / Merchandising / Supply Chain

Supply chain challenges are mounting for many retailers, especially those operating in multiple regions of the country and abroad. Consumers expect to be able to order and purchase products via any channel, then have them delivered to their channel of choice – and quickly! New technologies are providing the ways and means for merchants to deliver on the promise of omnichannel excellence. Now retailers must find the best ways to implement new solutions to stay competitive.

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Mobile
Mobile content covers the gamut, from the implementation of mobile apps and mobile web sites to in-store mobile technology. A fast-changing industry segment, mobile presents unique challenges to today's retail organizations. This section will help retail executives stay on top of the latest news, insights and information to help solidify cross-channel strategies and draw traffic into stores.
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Omnichannel / Cross-Channel Strategies
Cross-Channel Strategies offers readers an inside look at the successful cross-channel promotions, campaigns and programs employed by industry leaders. Retailers across industry segments and regions are adopting unique and innovative approaches to reaching today’s cross-channel consumers. Subscribe to the feed and stay in touch with the latest retail happenings.
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POS / Payments / EMV

Payment has become a challenging and complicated scenario for retailers. Mobile technology, NFC and EMV offer valuable opportunities, but at a cost. Together with payment processors, banks and technology providers, merchants must uncover the best solutions for their particular business. If it’s time for a POS upgrade, then mobile POS featuring a variety of payment options must be on the table. Access the latest trend updates, news, and case studies with this up-to-the-minute coverage.

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Pricing

It’s no longer OK to price a product once and mark it down once. Retail pricing is now a volatile area in retail. Often, merchants must be on their toes and ready at a moment’s notice to update product prices in order to remain competitive. New pricing solutions are helping retailers determine initial product pricing, then figure out how to adjust and readjust pricing during the entire product lifecycle.

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Security / PCI Compliance

The stakes have gotten higher when it comes to protecting consumer data. Some highly publicized, significant data breaches have motivated retailers and solution providers to rethink their approaches to data security. It’s a constant challenge to stay ahead of hackers and other criminals, but it’s also an industry mandate. Find out more about new solutions and how to keep up with PCI compliance here.

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Shopper Experience
Shopper Engagement delves into the latest trends and strategies retailers are using to cultivate long-term relationships with shoppers. Social media, mobile technology, in-store tablets and more are covered in this section. Subscribe to the feed and stay in touch with the latest retail happenings.
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Social

Social means so much more than a Facebook page or a Tweet these days. Instagram, Snapchat, Pinterest — to name a few — are making their mark on the retail marketplace. But are they short-term trends or do they have the staying power to become long-term solutions? What are the best approaches for retailers? What does the future hold? These and other key questions are asked and answered in this section.

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Store Operations

Store Operations examines the issues and challenges facing today’s store operators. From workforce management to merchandising and new store openings, this section is designed to help retailers improve the bottom line while holding the line on costs. Subscribe to the feed and stay in touch with the latest retail happenings.

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