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Debbie Hauss

Debbie Hauss

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Neiman Marcus Expands Visual Search Across Product Categories

After the successful limited rollout of a visual product search solution, Neiman Marcus has expanded the offering across all product categories. The upscale department store retailer initially launched the visual search solution powered by Slyce in October 2014, just for shoes and handbags.

"Our customers are excited to have such an innovative new way of finding items instantly without the hurdle of finding the right words to describe an item," said Wanda Gierhart, CMO of Neiman Marcus Group, in an exclusive interview with Retail TouchPoints. The program now includes women's apparel, jewelry, home furnishings, children's, pets and men's fashion.

Personalization Delivers Big E-Commerce Wins For National Pen

1 National Pen newFollowing the implementation of a new e-Commerce solution from Oracle, National Pen has seen its loyalty and retention rates rise significantly; and e-Commerce average order size is now 20% larger than the company's traditional direct mail orders. National Pen, a 60-year-old company, supplies personalized, branded products to more than 1.2 million customers in 27 countries.

Today at National Pen, "One plus one equals five," stated Dave Thompson, CEO, in an exclusive interview with Retail TouchPoints. "What has surprised us most is that we thought our new e-Commerce customers would be more transactional than loyal. But we've found that retention is higher than normal; average annual spend is outside normal; and we're attracting a new, different type of customer."

2 New Cloud Services Brings Oracle's Total To 17

ORACLE-Logo
With the addition of Oracle Retail Insights and Oracle Retail Science, Oracle is now a "one-stop cloud shop," with 17 different software-as-a-service (SaaS) cloud offerings available for large and mid-size retailers, explained David Dorf, Senior Director of Solutions Management in an exclusive interview with Retail TouchPoints. And, he added, expect more cloud announcements from Oracle later this year.

Airstream Retail

Debbie head shotBefore Big Data, retail business owners scouted out sites for new stores by actually visiting the locations. Today, companies like Esri offer mapping solutions that can let you know the best spots for new stores based on traffic potential and other factors. These types of solutions are extremely helpful in narrowing the choices, but have we lost the human touch?

To re-establish that personal connection with consumers in potential new store locations, companies like Alton Lane and Kit and Ace have taken to the roads with Airstream trailers to visit specific cities before signing a long-term lease.

Oracle Adds Commerce Cloud To CX Platform

OracleToday, Oracle launched its Commerce Cloud service, accessed and used through the Oracle Public Cloud. Oracle Commerce Cloud is designed to offer online merchants "simplicity, quick time-to-market and shorter implementation cycles," said Ian Davis, Senior Director of Product Management for Oracle Corporation, in an interview with Retail TouchPoints

27 Executives Win 2015 Retail Innovator Awards

RIAIn its second year, the Retail Innovator Awards is honoring 27 retail executives who are innovative thinkers and business strategists. Awards were presented during a luncheon ceremony at The Yale Club in New York City today, June 16, 2015.

This year's Retail Innovator Award winners rose to the top in a nomination process that produced more than 60 qualified retail executive nominations. Each winner has contributed to their businesses and the retail industry in unique ways, embracing the new disruptive forces in retail.

Digitally Empowered Brand Mavens Exert Purchasing Power

Shadow CASH CS001 SURV Brand Maven Mar 2015The future of retail may lie in the power of a shopper group called Brand Mavens: digitally engaged, brand-loyal consumers who are looking for the ability to use one source for completing payments, accessing loyalty points and redeeming coupons and promotional offers.

Brand Mavens — the ultimate brand advocates — currently comprise approximately 53% of the buying population in the U.S., according to a recent consumer survey conducted by Retail TouchPoints and CashStar, in conjunction with the Texas A&M Center For Retailing Studies.

NetSuite Set To Acquire Bronto For $200 Million

Bronto-Netsuite 2
NetSuite
is acquiring Bronto Software for approximately $200 million in cash and equity, the two companies announced today. The deal is expected to close in Q2 2015. This acquisition continues NetSuite's focus on delivering a complete and consistent omnichannel experience for its 3,000+ customer base of retail brands using the SuiteCommerce solution. In the past three years, NetSuite also has purchased Retail Anywhere, Venda, and TribeHR.

Bronto currently has more than 1,400 brands using its commerce marketing automation platform, including Armani Exchange, Timex and Gander Mountain. Bronto and NetSuite also share a number of retail customers, including Precision Cycling and Cyberswim.

How ULTA Is Leveraging Technology To Connect With Customers

The success speaks for itself at ULTA Beauty: The company has grown 20% in the last year and has increased its store count to 774 (100 new stores per year for the past two years), according to Dave Kimbell, CMO. Kimbell and ULTA CIO Diane Randolph shared the company's success story during the Oracle Industry Connect event in Washington D.C., March 25-26.

"Our vision is to become the favorite beauty destination, most loved and admired by guests, associates, communities, partners and investors," Kimbell explained. "It's so critical that when our guests come in they feel like the experience with associates delivering the information, content and experiences on a one-on-one basis is positive."

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