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Debbie Hauss

Debbie Hauss

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Digitally Empowered Brand Mavens Exert Purchasing Power

Shadow CASH CS001 SURV Brand Maven Mar 2015The future of retail may lie in the power of a shopper group called Brand Mavens: digitally engaged, brand-loyal consumers who are looking for the ability to use one source for completing payments, accessing loyalty points and redeeming coupons and promotional offers.

Brand Mavens — the ultimate brand advocates — currently comprise approximately 53% of the buying population in the U.S., according to a recent consumer survey conducted by Retail TouchPoints and CashStar, in conjunction with the Texas A&M Center For Retailing Studies.

NetSuite Set To Acquire Bronto For $200 Million

Bronto-Netsuite 2
NetSuite
is acquiring Bronto Software for approximately $200 million in cash and equity, the two companies announced today. The deal is expected to close in Q2 2015. This acquisition continues NetSuite's focus on delivering a complete and consistent omnichannel experience for its 3,000+ customer base of retail brands using the SuiteCommerce solution. In the past three years, NetSuite also has purchased Retail Anywhere, Venda, and TribeHR.

Bronto currently has more than 1,400 brands using its commerce marketing automation platform, including Armani Exchange, Timex and Gander Mountain. Bronto and NetSuite also share a number of retail customers, including Precision Cycling and Cyberswim.

How ULTA Is Leveraging Technology To Connect With Customers

The success speaks for itself at ULTA Beauty: The company has grown 20% in the last year and has increased its store count to 774 (100 new stores per year for the past two years), according to Dave Kimbell, CMO. Kimbell and ULTA CIO Diane Randolph shared the company's success story during the Oracle Industry Connect event in Washington D.C., March 25-26.

"Our vision is to become the favorite beauty destination, most loved and admired by guests, associates, communities, partners and investors," Kimbell explained. "It's so critical that when our guests come in they feel like the experience with associates delivering the information, content and experiences on a one-on-one basis is positive."

Gordmans Leverages Loyalty Data To Respond To Customer Preferences

Mid-market retailers face a unique combination of pressures from today’s highly connected consumers. These customers seek the personalized attention and service that smaller retailers are known for, but they have also come to expect the wide product selection and expanded range of delivery options offered by the country’s largest retailers.

The 98-store Gordmans department store chain, celebrating its 100th year in business, faces this paradox, along with the challenge of balancing its upcoming online offerings with the brick-and-mortar stores that are still central to the business. Richard Heyman, Senior Vice President and CIO for the retailer, spoke about keys to success at the Oracle Retail Midmarket Merchandising Customer Luncheon held in conjunction with the NRF 2015 BIG Show in New York City.

What Can Stale Brands Do To See The Light Of 2020?

Debbie head shotHere are just a few brand names the next generation of shoppers will probably not be exposed to: RadioShack, Delia's, Wet Seal, Office Depot, Caché and SkyMall.

While it seems sad to say good-bye to brands some of us "grew up" with, it's a sign of the times and I think it will be important to find the silver lining in this dark cloud of bankruptcies, store closings and acquisitions.

Kohl's: Aiming To Be 'The Most Engaging Retailer In America'

Kohls head shotIn this exclusive interview, Janet Schalk, EVP and CIO of Kohl's, shares insights into the retailer's latest technology implementations related to an overall omnichannel focus.

"We've been on a journey to make sure we're doing what we can to be relevant," Schalk told Retail TouchPoints. "Our goal is to have the customer experience be easy regardless of the channel. We are investing heavily in technology. We have invested more than $1 billion over the past three years and we will continue the pace."

13 Retailers Win 2014 Customer Engagement Awards

Shadow RTP RT039 AWD 2014 Customer Engagement Awards FinalAs we move into 2015, retailers are focused on finding creative, innovative and compelling new ways to engage with customers. Throughout all channels — in-store, online, via mobile and social — merchants are striving for a consistent, cohesive brand experience. New technologies are now accessible to the smaller, regional brands as well as the largest, multi-billion-dollar retailers. These smart merchants are implementing innovative concepts in video, in-store technology, cross-channel marketing and e-Commerce.

This year, Retail TouchPoints is proud to honor 13 retail companies that have embraced customer engagement and implemented solutions and services that are delighting customers and boosting revenue. Each of this year’s winners has taken the initiative to deliver a more satisfying level of service and improved experience to the demanding shopper base. The award winners are ahead of the curve and are achieving business success in this increasingly competitive and challenging marketplace.

The Omnichannel Challenge: Strategies That Work

Shadow RTP RT034 SURV Omnichannel FinalWhether they call it “omnichannel” or something else, most retail executives agree that delivering a consistent brand experience across all channels is a vital component of go-forward retail strategies. In fact, close to 95% of retailers define their retail strategy as “omnichannel,” up from 88% last year.

For our third annual omnichannel survey, titled: The Omnichannel Challenge: Strategies That Work, we received responses from 124 retailers and wholesalers who shared insights on their progress as well as challenges they are working to overcome in the omnichannel era.

New Retail Roles Focus On Innovation, Transformation

Shadow RTP RT033 SURV ChangingRoles FinalNew retail roles are popping up across industry segments, designed to help organization improve the customer relationship through a focus on transformation, innovation and omnichannel.

The most-tapped new retail title is Chief Customer Officer, chosen by 14% of retailers responding to a recent survey conducted by Retail TouchPoints. The Changing Roles In Retail survey also found that an equal number of retail organizations (11%) are implementing titles featuring the terms Strategy, Transformation and Innovation.

Why There Really Is Value In A Name

Debbie head shotWhile most industry experts and executives agree that a focus on innovation, transformation and customer-centricity are key to a successful future in retail, there’s an ongoing debate about whether or not they need to assign specific titles bearing those terms.

In an exclusive survey report conducted by Retail TouchPoints, scheduled to be released on October 7, 2014, you’ll learn that many retail organizations are adding new titles to their C-level list, such as: Chief Strategy Officer, Chief Customer Officer, Chief Innovation Officer or Chief Transformation Officer.

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