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Debbie Hauss

Debbie Hauss

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13 Retailers Win 2014 Customer Engagement Awards

Shadow RTP RT039 AWD 2014 Customer Engagement Awards FinalAs we move into 2015, retailers are focused on finding creative, innovative and compelling new ways to engage with customers. Throughout all channels — in-store, online, via mobile and social — merchants are striving for a consistent, cohesive brand experience. New technologies are now accessible to the smaller, regional brands as well as the largest, multi-billion-dollar retailers. These smart merchants are implementing innovative concepts in video, in-store technology, cross-channel marketing and e-Commerce.

This year, Retail TouchPoints is proud to honor 13 retail companies that have embraced customer engagement and implemented solutions and services that are delighting customers and boosting revenue. Each of this year’s winners has taken the initiative to deliver a more satisfying level of service and improved experience to the demanding shopper base. The award winners are ahead of the curve and are achieving business success in this increasingly competitive and challenging marketplace.

The Omnichannel Challenge: Strategies That Work

Shadow RTP RT034 SURV Omnichannel FinalWhether they call it “omnichannel” or something else, most retail executives agree that delivering a consistent brand experience across all channels is a vital component of go-forward retail strategies. In fact, close to 95% of retailers define their retail strategy as “omnichannel,” up from 88% last year.

For our third annual omnichannel survey, titled: The Omnichannel Challenge: Strategies That Work, we received responses from 124 retailers and wholesalers who shared insights on their progress as well as challenges they are working to overcome in the omnichannel era.

New Retail Roles Focus On Innovation, Transformation

Shadow RTP RT033 SURV ChangingRoles FinalNew retail roles are popping up across industry segments, designed to help organization improve the customer relationship through a focus on transformation, innovation and omnichannel.

The most-tapped new retail title is Chief Customer Officer, chosen by 14% of retailers responding to a recent survey conducted by Retail TouchPoints. The Changing Roles In Retail survey also found that an equal number of retail organizations (11%) are implementing titles featuring the terms Strategy, Transformation and Innovation.

Why There Really Is Value In A Name

Debbie head shotWhile most industry experts and executives agree that a focus on innovation, transformation and customer-centricity are key to a successful future in retail, there’s an ongoing debate about whether or not they need to assign specific titles bearing those terms.

In an exclusive survey report conducted by Retail TouchPoints, scheduled to be released on October 7, 2014, you’ll learn that many retail organizations are adding new titles to their C-level list, such as: Chief Strategy Officer, Chief Customer Officer, Chief Innovation Officer or Chief Transformation Officer.

Meet The Retail TouchPoints Advisory Board

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Retail TouchPoints (RTP)
is proud to introduce the Retail TouchPoints Advisory Board! The Board includes a select group of leading retail executives, invited to join together to collaborate with each other and provide advice on future RTP editorial coverage.

RTP Advisory Board members include a wide variety of retail companies, from large national Tier 1 brands to regional stores and e-Commerce specialty merchants. They bring unique perspectives and industry expertise to the table.

14 Retailers Win 2014 Store Operations Superstar Awards

shadow RTP RT025 AWD StoreOpSuperstars Aug 2014Successful store operations improve the customer experience and ultimately, the bottom line. But today’s store operators are constantly juggling numerous challenges, from managing mobile technology to motivating employees.

As competition continues to heat up, along with pressure to hold the line on expenses, store operations executives are faced with an uphill battle.

Nordstrom Will Reportedly Pay $350 Million For Trunk Club

Nordstrom logoNordstrom is expanding its focus on menswear with the purchase of the Trunk Club Brand, reportedly for $350 million, according to recode.net. The e-Commerce site was founded in 2006 and currently sells approximately 100 brands of men’s apparel.

Trunk Club sent out an email to its customers yesterday, authored by CEO Brian Spaly, stating that: “Nothing changes for us – or the service we offer you – except that we now have an experienced partner to help us improve everything we do.”

In Their Own Words: Leading Retailers Define Innovation

There are very good reasons why the 17 Retail TouchPoints Innovator Award winners were selected: They define “innovation” in very specific ways to help move their businesses forward. In this exclusive video, award winners share their insights on what innovation means to them and why it is important for future success.

Where Is The Line Between Helpful Information Sharing And Creepiness?

Debbie head shotOne of the most challenging dilemmas for retailers today has to be staying on the right side of the line of creepiness with shoppers. You want to be able to provide real value and personalized offers, which shoppers appreciate, but you don’t want to go too far and scare them away.

It seems like now is the time to take advantage of opportunities to create more personalized communications, since 50% of consumers said they are happy to provide retailers with personal information in exchange for a discount, according to a recent survey conducted by PriceGrabber.com. In another survey, 93% of shoppers said they would provide retailers with personal data to receive customized offers.

Holiday Planning Heats Up As Summer Sets In

2014-holiday-outlook guide animatedThe retail industry is gearing up for another competitive holiday season in 2014, facing another compressed calendar and data breaches fresh on everyone’s minds.

To help kick off holiday planning as the summer heats up, Retail TouchPoints has compiled a 12-part Holiday Guide designed to provide insights and direction for all retailers. The guide includes comprehensive topic-specific articles, real-world retail examples, and insights from leading industry experts. It’s a must-read for merchants looking to construct successful holiday strategies.

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