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DSW Uses Size Optimization To Help Merchandise New Store Mixture

DSW8With 400 stores and growing, DSW is constantly challenged with providing the right selection of shoes for every shopper. Adding a series of smaller format stores to the mix has heightened the challenge.

“These [smaller format] stores are 8,000 to 12,000 square feet so the precision of the assortment has to be right,” said Linda Canada, SVP of Planning and Allocation of the shoe retailer. A typical DSW store is approximately 20,000 square feet, she explained.

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