Winners were chosen based on (but not limited to) the following criteria:

• Sales gains, especially within emerging channels;
• Convenience of shopping options, such as seamless cross channel shipping and pick up;
• Cross-channel marketing, including in-store advertising for website and email marketing for store sales;
• Customer recognition across channels, for those retailers that have a single customer view
• Integration of systems include order management and sales history

For the 2009 CIA awards, RTP selected one winner in each of 15 retail categories. Those winners are as follows

1. Toys “R” Us (Toy & Hobby)
2. Moosejaw (Outdoor Specialty)
3. Best Buy (Consumer Electronics/Appliances)
4. Sears (Mass Merchant – Department Store/Automotive)
5. Sport Chalet (Sporting Goods)
6. Bliss (Health & Beauty)
7. Victoria’s Secret (Women’s Specialty Apparel)
8. Borders (Books, Audio and Accessories)
9. DSW (Footwear)
10. David’s Bridal (Specialty Apparel – Wedding and Special Occasion)
11. Tesco Fresh Express (Supermarket)
12. Build-A-Bear (Specialty Toy)
13. Walgreen (Drug)
14. Staples (Office Supply)
15. Target (Mass Merchant – Home Furnishings)

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