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Brands That Venture Out Into the Field Gain an Invaluable View from the Shelf Emily Wolf

Brands That Venture Out Into the Field Gain an Invaluable View from the Shelf

I recently spent 16 hours inside Walmart watching people shop. I wasn’t there conducting formal research. I was there because I was curious. After years of helping brands understand how…

Executive Viewpoints October 30
Virid Launches marketAgility MCP Connector for E-commerce Retailers

Virid Launches marketAgility MCP Connector for E-commerce Retailers

Key Takeaways Virid’s new marketAgility MCP Connector links e-commerce stores to AI platforms such as Anthropic’s Claude and OpenAI’s ChatGPT, so retailers can search and manage products, inventory, promotions and…

News October 30
Catarina Tucker A Pop-Up Isn't Automatically a Market Test. So What Are We Actually Testing?

A Pop-Up Isn’t Automatically a Market Test. So What Are We Actually Testing?

I love a good pop-up. A beautifully designed space, an experience that gets people excited, a line out the door. What’s not to love? But there’s one phrase that always…

Executive Viewpoints October 29
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DoorDash to Acquire Instacart in a Deal Valued at $17B

DoorDash to Acquire Instacart in a Deal Valued at $17B

Key Takeaways DoorDash will acquire Instacart for $65.00 per share in a $17 billion deal, a 26% premium, and plans to keep Instacart’s brand, app and enterprise technology after the…

News October 29
Bath & Body Work Charlotte Flagship Store at the SouthPark Mall

Bath & Body Works Debuts First Feel Good Concept Store

Key takeaways Bath & Body Works is using its new Feel Good concept to simplify store navigation, clarify product benefits and make fragrance discovery more intuitive. The concept store blends…

News October 29
Holiday Marketing Has a Gen Z Problem Munif Jaafar

Holiday Marketing Has a Gen Z Problem

Holiday campaigns start earlier every year. Back-to-school displays now share shelf space with holiday promotions, streaming platforms release gift guides before Halloween, and the seasonal calendar keeps stretching in both…

Executive Viewpoints October 28
Simon-Kucher Households to Cut Holiday Budgets by 5.5%

Simon-Kucher: Households to Cut Holiday Budgets by 5.5%

Key takeaways Simon-Kucher’s survey suggests U.S. households plan to spend less this holiday season, with consumers shopping earlier and leaning harder on deals. Retailers may need to compete on value,…

News October 28
The Holiday Shopping Moment Is Seasonal. The Customer Relationship Isn’t. Jeanniey_Walden_Headshot1[64]

The Holiday Shopping Moment Is Seasonal. The Customer Relationship Isn’t.

Retailers spend much of the year preparing for a handful of moments that can make or break a season: Back to School, Black Friday, Cyber Monday, the week before Christmas…

Executive Viewpoints October 27
Movado Group Bynder Webinar

Signup for Webinar Focused on How Leading Brands Keep Peak Season Campaigns on Schedule

Key Takeaways Movado Group cut asset search and retrieval times by 50% with Bynder’s DAM platform, which lets it deliver high-volume collections across owned and licensed watch brands while keeping…

News October 27
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