The Holiday Shopping Moment Is Seasonal. The Customer Relationship Isn’t.
Retailers spend much of the year preparing for a handful of moments that can make or break a…
Executive Viewpoints October 27Retailers spend much of the year preparing for a handful of moments that can make or break a…
Executive Viewpoints October 27Data, AI and retail media can turn physical stores from static environments into responsive ones— if retailers avoid…
Executive Viewpoints October 26For much of the past two decades, retailers have focused on helping consumers find products online. Search engines…
Executive Viewpoints October 23Retail activations can take many forms, but the best ones tend to share a few characteristics. They give…
Executive Viewpoints October 22AI isn’t just rapidly transforming how people work. It’s also changing how people shop. In the not-so-distant past,…
Executive Viewpoints October 20The story is repeating across U.S. retail. Sub-scale DTC brands closing. Established DTC names cutting staff. Category leaders…
Executive Viewpoints October 19Precise geolocation has long been regarded as one of retail marketing’s most valuable signals. It powers localized promotions,…
Executive Viewpoints October 16In January of last year, the typical ecommerce operator on the Deposco network was carrying 111 days of…
Executive Viewpoints October 14AI’s impact on retail can feel like a high-speed train, racing past each proverbial station. Just a year…
Executive Viewpoints October 8