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The Holiday Shopping Moment Is Seasonal. The Customer Relationship Isn’t. Jeanniey_Walden_Headshot1[64]

The Holiday Shopping Moment Is Seasonal. The Customer Relationship Isn’t.

Retailers spend much of the year preparing for a handful of moments that can make or break a…

Executive Viewpoints October 27
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The Next Interactive Store Won’t Wait To Be Touched Monica Fernandez_nsign.tv

The Next Interactive Store Won’t Wait To Be Touched

Data, AI and retail media can turn physical stores from static environments into responsive ones— if retailers avoid…

Executive Viewpoints October 26
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AI: The New Gatekeeper in the Purchase Decision

For much of the past two decades, retailers have focused on helping consumers find products online. Search engines…

Executive Viewpoints October 23
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brand strategy Consumer engagement experiential marketing in-store marketing lead generation pop-up marketing retail activations
What the Best In-Store Brand Activations Get Right Ray Sheehan Old City Media

From Pop-Up to Payoff: What the Best In-Store Brand Activations Get Right

Retail activations can take many forms, but the best ones tend to share a few characteristics. They give…

Executive Viewpoints October 22
ai brand visibility conversational ai customer journey Digital Commerce omnichannel marketing personalization product discovery retail media social media
Christiana Marouchos How AI Assistants Are Changing Product Discovery

How AI Assistants Are Changing Product Discovery and Becoming the New Shopping Aisle

AI isn’t just rapidly transforming how people work. It’s also changing how people shop. In the not-so-distant past,…

Executive Viewpoints October 20
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Why ‘Free Returns’ Broke U.S.DTC and What to Do About It Before Q4

The story is repeating across U.S. retail. Sub-scale DTC brands closing. Established DTC names cutting staff. Category leaders…

Executive Viewpoints October 19
ad tech artificial intelligence California AB 1542 Charles Simon consumer intent contextual targeting data privacy deep learning geolocation data programmatic advertising retail marketing Retail TouchPoints rtb house sensitive data state privacy laws

The End Of Geolocation-First Marketing

Precise geolocation has long been regarded as one of retail marketing’s most valuable signals. It powers localized promotions,…

Executive Viewpoints October 16
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The Great Destocking Is About to Meet Its First Peak Season Eric Lenus

The Great Destocking Is About to Meet Its First Peak Season

In January of last year, the typical ecommerce operator on the Deposco network was carrying 111 days of…

Executive Viewpoints October 14
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Why Retailers Need a Governance Model for AI Agents

AI’s impact on retail can feel like a high-speed train, racing past each proverbial station. Just a year…

Executive Viewpoints October 8
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