AI: The New Gatekeeper in the Purchase Decision
For much of the past two decades, retailers have focused on helping consumers find products online. Search engines…
Executive Viewpoints October 23
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From Pop-Up to Payoff: What the Best In-Store Brand Activations Get Right
Retail activations can take many forms, but the best ones tend to share a few characteristics. They give…
Executive Viewpoints October 22
How AI Assistants Are Changing Product Discovery and Becoming the New Shopping Aisle
AI isn’t just rapidly transforming how people work. It’s also changing how people shop. In the not-so-distant past,…
Executive Viewpoints October 20
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From Product Research to Fulfillment: How AI Is Simplifying Ecommerce Operations
Artificial intelligence is reshaping the entire retail lifecycle—streamlining everything from customer discovery and automated content creation to predictive inventory and frictionless post-purchase support. By unifying front-end experiences with back-end logistics,…
October 19
Why ‘Free Returns’ Broke U.S.DTC and What to Do About It Before Q4
The story is repeating across U.S. retail. Sub-scale DTC brands closing. Established DTC names cutting staff. Category leaders…
Executive Viewpoints October 19
The End Of Geolocation-First Marketing
Precise geolocation has long been regarded as one of retail marketing’s most valuable signals. It powers localized promotions,…
Executive Viewpoints October 16
The Great Destocking Is About to Meet Its First Peak Season
In January of last year, the typical ecommerce operator on the Deposco network was carrying 111 days of…
Executive Viewpoints October 14
Why Retailers Need a Governance Model for AI Agents
AI’s impact on retail can feel like a high-speed train, racing past each proverbial station. Just a year…
Executive Viewpoints October 8
Many Fashion Brands Have Already Outgrown Their ERP
Many fashion CIOs I talk to are still asking whether to modernize off their legacy fashion ERP systems.…
Executive Viewpoints October 6
The Coaching Gap: Why Data Alone Won’t Fix Store Performance
Years ago, I tagged along on store visits with a colleague from headquarters. While I walked the floor…
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