AI Won’t Replace Brand Operators, It Will Kill Average Ones
Every few months, a new wave of commentary declares that artificial intelligence is about to replace marketers, ecommerce…
Executive Viewpoints August 10Every few months, a new wave of commentary declares that artificial intelligence is about to replace marketers, ecommerce…
Executive Viewpoints August 10Retail has spent years improving the mechanics of shopping. Delivery windows have shrunk from days to hours. Search…
Executive Viewpoints August 6At any given moment, a retail security team is looking at thousands of alerts across dozens of tools…
Executive Viewpoints August 4I’ve been in rooms where a retailer celebrates a kiosk go-live like it’s the finish line, with champagne,…
Executive Viewpoints July 29Shopping queries on ChatGPT doubled between January and June 2025. The platform now fields over 84 million shopping…
Executive Viewpoints July 27It’s 2 p.m. on a Tuesday. A shopper asks her phone for a sunscreen recommendation that won’t irritate…
Executive Viewpoints July 23Building a CPG brand changes the way you think about commerce very quickly. From the outside, the flaws…
Executive Viewpoints July 21Most luxury watches are not investments. They’re beautiful, they’re meaningful and if you buy the right one, it’ll…
Executive Viewpoints July 14Over 90% of companies are either utilizing AI or exploring its implementation. The technology should contribute trillions to…
Executive Viewpoints July 13