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Why Black Friday Is the Perfect Test of the Price-vs.-Value Equation

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Executive Viewpoints November 9
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Executive Viewpoints November 6
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Promotion fatigue exists — for both the consumers receiving offers and the retailers sending them. But they’re also…

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Executive Viewpoints November 2
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Executive Viewpoints October 30
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Executive Viewpoints October 29
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Holiday Marketing Has a Gen Z Problem

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Executive Viewpoints October 28
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The Holiday Shopping Moment Is Seasonal. The Customer Relationship Isn’t.

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Executive Viewpoints October 27
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