Executive ViewPoints

The Widening Gap Between Brand and Performance Marketing is Holding Retailers Back — and How to Fix It

The divide between brand and performance marketing is costing retailers revenue. Against today’s collapsed marketing funnel, the old playbook of awareness first,…

The Promotion Paradox: How Retailers can Rethink Holiday Sales Strategy

Every holiday season, we hear the buzz of internal celebrations, “Company XYZ Celebrates Record Black Friday!” Carts are full, conversion rates are…

How Payment Data is Shaping the Future of Retail

Retailers have endured something of a rollercoaster ride over the last few years, but the good news is that, even as continuing…

How Retail CIOs can Cut IT Costs Without Stifling Innovation

Retail CIOs are no strangers to volatility. From pandemic-induced digital acceleration to supply chain disruptions and shifting consumer habits, the last few…

Agentic Commerce Meets Retail ROI: How the Affiliate Model Powers the Future of AI-Led Shopping

When autonomous shopping agents start making product decisions on behalf of consumers at scale, the retail world will change forever. Retailers already…

Inventory Management: Today’s Most Critical Discipline in the Retail Industry

This spring, American Eagle Outfitters announced a $75 million inventory write-down and withdrew its fiscal guidance for 2025, citing macroeconomic uncertainty and…

Get Ahead of the Cart: Marketing Strategies for Peak Shopping Events

The modern retail calendar is packed with mega-events like Prime Day, Black Friday, Cyber Monday and others that can make or break…

The Four Hacking Groups Retail Executives Must Know – Before the Holidays

As retailers prepare for the crucial holiday season, another kind of countdown is already underway. Cybercriminals know exactly when you can least…

When Loading Docks Fail, Retailers Lose Big

Loading docks are the unsung heroes of retail operations — until they’re not. You don’t think about them much until they go…

Navigating a Volatile Market: Why Retailers Need a New Pricing Playbook

Economic headwinds, geopolitical tensions and budget-conscious consumers are creating a perfect storm of uncertainty for retailers. In this high-stakes environment, a retailer’s…