Trend Watch

Solutions Designed for Retail Associates Need to Keep the Customer Experience in Mind

In an industry still struggling with a tight labor market, choosing which technology to arm store associates with becomes a critical decision….

The Reddit Influence: How Altra Running and The Home Depot Capitalize on Community and Context

Digital channels and platforms — especially social networks — have democratized product discovery and access. Through algorithm-powered feeds, consumers receive a curated…

3 Brands Making AR the Star of the Customer Experience

Augmented reality (AR) has evolved from a novelty into a critical investment for retailers that want to capture audience attention and dollars….

Consumers Use Commerce to Show They’re Global Citizens; Here’s How Brands are Responding

“Global citizenship” refers to the social, political and economic actions of “globally minded individuals and communities,” according to the United Nations. While…

How Amazon, Poshmark and Rolling Stone Use Livestreaming to Break out from the Ecommerce Grid

Today’s consumers, especially Gen Z (73%) and millennials (62%), prefer to buy from a brand that offers interactive experiences that go beyond…

Amazon May be Pulling Just Walk Out from its Stores, but Autonomous Retail is Booming in Other Arenas

This is the second part of our two-part series, “From Self-Checkout to Just Walk Out: A Look at Autonomous Retail Experiences.” In part one…

How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love

Americans spent $136.8 billion on their pets in 2022, up from $123.6 billion in 2021, according to the American Pet Products Association….

Despite Recent Bad Press, Self-Checkout is Here to Stay. Here’s Why.

This is the first part of our two-part series, “From Self-Checkout to Just Walk Out: A Look at Autonomous Retail Experiences.” In…

From Custom Worlds to Contextual Ads: Unlocking the Power of Games Advertising

Advertisers already have a healthy appetite for games advertising: IAB’s latest study on games advertising found that 40% of advertisers plan to…

How Pinterest is Monetizing its Positive Corner of the Internet

Editor’s Note: As the Retail Innovation Conference & Expo (RICE) nears, we’re highlighting recent coverage of some of the speakers and companies that will be…

4 Key Point-of-Sale Trends for 2024

The point-of-sale (POS) system has always been the one truly indispensable technology for any merchant, large or small. The centrality of the…

5 Ways Retailtainment is Reshaping OOH Advertising

Out-of-home (OOH) advertising has played an integral role in the media mix for decades due to its influence and impact. The vast…

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