Editor’s Perspective

As Denim Sales Plummet, Is It A Matter Of Fit Or Fashion?

There have been a number of reports lately about the dwindling sales of jeans in the U.S. But is the growing distaste…

Augmented Reality’s Role In Retail

Retailers are always looking for new ways to engage with the customer, particularly by catering to the eye. Shopping is naturally a…

Where Is The Line Between Helpful Information Sharing And Creepiness?

One of the most challenging dilemmas for retailers today has to be staying on the right side of the line of creepiness…

How Celebrities Fuel The Fashion Industry

Celebrities embody the things many people strive for: Fame, fortune and of course, a killer wardrobe. Fashion-savvy movie stars and musicians have…

Will The Virtual Goddess Rule?

I was intrigued with a story from my colleague Alicia Fiorletta about how Clarins, the cosmetics and fragrance brand, is using virtual…

Social TV Creates New Engagement Opportunities For Retailers

TV ad reach is shrinking. But that’s not a bad thing for retailers investing in ads or the consumers they are trying…

Brick-and-Mortar Is Alive And Well: Discount Stores Continue To Thrive

Staples and RadioShack made headlines in March when they announced plans to close a combined 1,300 stores. While each of the retailersshared…

Is Target Suffering From Collaboration Fatigue?

Over the past two years, Target has released a number of fashion lines developed in collaboration with luxury, high-end designers. Starting in…

The Gold Medal Winner Is: Negative Publicity

Malfunctioning technology, brown water, poisoned dogs and sub-par hotels got more attention during the 2014 Winter Olympics than figure skating, downhill skiing,…

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