The End Of Geolocation-First Marketing
Precise geolocation has long been regarded as one of retail marketing’s most valuable signals. It powers localized promotions,…
Executive Viewpoints October 16Precise geolocation has long been regarded as one of retail marketing’s most valuable signals. It powers localized promotions,…
Executive Viewpoints October 16In January of last year, the typical ecommerce operator on the Deposco network was carrying 111 days of…
Executive Viewpoints October 14AI’s impact on retail can feel like a high-speed train, racing past each proverbial station. Just a year…
Executive Viewpoints October 8Many fashion CIOs I talk to are still asking whether to modernize off their legacy fashion ERP systems.…
Executive Viewpoints October 6Years ago, I tagged along on store visits with a colleague from headquarters. While I walked the floor…
Executive Viewpoints October 2Same-day delivery has become the baseline expectation for customers, and in-home delivery is rapidly becoming standard rather than…
Executive Viewpoints September 30It seems like everyone is talking about advertising in ChatGPT. Â Historically, marketers advertised in new media properties, like…
Executive Viewpoints September 28In today’s AI-first world, online consumers are sure to encounter AI-powered experiences as they shop. The opportunity for…
Executive Viewpoints September 24Lower costs and faster design tools are giving small businesses the freedom to test ideas, learn from customers…
Executive Viewpoints September 21