Latest In: Executive Viewpoints

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The End Of Geolocation-First Marketing

Precise geolocation has long been regarded as one of retail marketing’s most valuable signals. It powers localized promotions,…

Executive Viewpoints October 16
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The Great Destocking Is About to Meet Its First Peak Season Eric Lenus

The Great Destocking Is About to Meet Its First Peak Season

In January of last year, the typical ecommerce operator on the Deposco network was carrying 111 days of…

Executive Viewpoints October 14
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Why Retailers Need a Governance Model for AI Agents

AI’s impact on retail can feel like a high-speed train, racing past each proverbial station. Just a year…

Executive Viewpoints October 8
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Many Fashion Brands Have Already Outgrown Their ERP

Many fashion CIOs I talk to are still asking whether to modernize off their legacy fashion ERP systems.…

Executive Viewpoints October 6

The Coaching Gap: Why Data Alone Won’t Fix Store Performance

Years ago, I tagged along on store visits with a colleague from headquarters. While I walked the floor…

Executive Viewpoints October 2

Retail’s Next Mile: Managing Risk as Fulfillment Moves Inside the Home

Same-day delivery has become the baseline expectation for customers, and in-home delivery is rapidly becoming standard rather than…

Executive Viewpoints September 30

LLMs will Reshape the Q4 Shopping Journey — Just Not in the Way Many Marketers Think

It seems like everyone is talking about advertising in ChatGPT.  Historically, marketers advertised in new media properties, like…

Executive Viewpoints September 28

Digital Accessibility: How Online Retailers Can Capture Holiday Revenue and Stay Ahead of Risk Simultaneously

In today’s AI-first world, online consumers are sure to encounter AI-powered experiences as they shop. The opportunity for…

Executive Viewpoints September 24

How AI and On-Demand Printing Are Leveling the Playing Field for Small Businesses

Lower costs and faster design tools are giving small businesses the freedom to test ideas, learn from customers…

Executive Viewpoints September 21
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