Executive ViewPoints

Marketing that Matches the Pace of Commerce

Seasonal shopping has lost its rhythm. What used to be distinct calendar moments have collapsed into one long promotional stretch. Halloween now…

Santa’s Little Helper this Holiday Season: Live Shopping

The 2025 holiday season is shaping up to be driven by AI-driven discovery, economic caution and performance-obsessed marketing, and retailers are facing…

Shadow Buyers: How to Reach ‘Invisible’ Purchasers

Any good marketing strategy involves identifying the target buyer to tailor your efforts to the right audience. In fact, 89% of leaders…

The Next Evolution: How Retail Media Networks can Embrace the Brand Era

Retail media networks have moved swiftly from concept to core revenue stream. After building out the foundational tech stacks needed to support…

How In-App Advertising is Revolutionizing Ecommerce Customer Acquisition

For many years, ecommerce companies prioritized advertising on the web because it provided significant control over ad targeting, and it was relatively…

To Dupe or Not to Dupe? Trademark Attorney Weighs in

This summer, a new line of Costco hoodies, jackets and pants went viral. Consumers claimed that they looked and felt very similar…

How Retail Companies can Thwart Cybercrime During Peak Shopping Periods

It’s no secret that cybercrime is a growing threat to every organization, and retail companies are no exception. In fact, 80% of…

7 Ways to Make Your In-Store Event More Effective

In-person retail events are becoming more important than ever — and they’re more than just a way to hand out samples or…

Agentic Commerce: The Inevitable, but Narrow, Future of AI Shopping

The future of shopping is supposed to look like this: you tell your AI agent — whether powered by ChatGPT or Perplexity…

PR’s Role in the Parent Purchase Funnel: Awareness, Trust and Word-of-Mom

Today’s parenting consumer is time-starved, research-obsessed and driven by trust, making their path to purchase more intentional than ever. With an overwhelming…

There’s a Plague of Fake AI Reviews Coming – are Retailers Ready?

Nearly 95% of consumers check online reviews before purchasing a product or service. They provide a valuable signal of trust for buyers…

The Widening Gap Between Brand and Performance Marketing is Holding Retailers Back — and How to Fix It

The divide between brand and performance marketing is costing retailers revenue. Against today’s collapsed marketing funnel, the old playbook of awareness first,…