POS marketing technology provider Ecrebo has procured a £12 million investment from Sir Keith Mills, founder of Air Miles and Nectar, and Joseph Schull, the former head of Europe for international private equity firm Warburg Pincus.
The funding will support Ecrebo’s increased investment in product and technology development for its digital marketing platform, which is designed to enable retailers to deliver targeted offers and messages to customers at checkout alongside their print or digital receipt.
Ecrebo also will use the funds to recruit new talent and aid the company’s global expansion, particularly into North America.
Both Mills and Schull will join Ecrebo’s board of directors with the company’s founders, Dr. Hassan Hajji and David Vernon. Existing investor Octopus Ventures, one of Europe’s largest venture capital teams, is also participating in the investment round and will continue to be represented on the board.