Reflektion, a provider of retail personalization solutions, has raised $12 million in funding to expand into international markets — particularly in the EMEA region, which accounts for 10% of its total revenue. The round was led by Hasso Plattner and existing investors Battery Ventures and Clear Ventures.
Founded in 2012 by former Google engineer Amar Chokhawala, Reflektion leverages machine learning to power its Individualized Commerce platform, which is designed to capture shopper preferences and behavior and respond to site visitors with relevant messaging and search results. Its retail clients include TOMS, Sur la Table, Godiva and Disney.
“AI is truly redefining the way people shop and today there are more ways than ever to do so — from voice-enabled devices to photo search, for instance,” said Chokhawala in a statement. “In the coming years, experiences driven by Reflektion’s AI-powered solution will become even more in demand as brands look for the best option to deliver on a customer-centric approach. We’re motivated by changing industry demands, which make us well-positioned to continue to grow at the pace we have seen over the past few years.”