Industry Insights

Innovation is Just the Start: Retailers also Require Speed, Scalability and a Shopper-Focused Mindset

Times of crisis such as the COVID-19 pandemic present an excellent opportunity to drive innovation, according to the Connecting The Dots: Driving…

CMO Council: Marketers Move Further into the Sales Game, Boosting Revenue Opportunities — and Challenges

The importance of top-of-funnel marketing is growing as shoppers become better informed and more likely to do their own research. After all,…

How YETI is Giving Shoppers a Better Product View Online — Right Down to the Seams

The lines between ecommerce and brick-and-mortar are continuing to blur, and shoppers expect a similar experience — right down to getting a…

Why Google, Facebook and Instagram Ads Blossomed in 2020 — and Where They’re Headed Next

ROI for online advertising benefited from the shift to ecommerce in 2020, as well as the increasingly granular targeting capabilities offered by…

From Post-COVID to 2030: How Retailers Can Keep up with College Students’ Changing Needs

College students will likely return to campuses in the fall, and retailers should already be preparing to greet them. This means taking…

Omnichannel Capabilities and Data-Driven Experiences Can Win Shopper Loyalty Post-Pandemic

The pandemic-driven emphasis on omnichannel services doesn’t just apply to how consumers shop or how retailers should craft experiences — it also…

Forrester Q&A: How CMOs Can Meet Louder Demands for Localization

Consumer demands for hyper-relevant campaigns and experiences are accelerating as a result of the pandemic. It’s time for global CMOs to respond….

CCS 2021: Levi’s, 1-800-FLOWERS, Under Armour Reveal How They’re Meeting Fast-Changing Consumer Expectations

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also…

Betabrand, Kelley Cawley and Facebook Show What Makes Live Shopping Retail’s Next Big Opportunity

Social commerce is poised to be the focus of the next retail revolution: two-thirds of consumers say that social media has become…

Overall Shopper Anxiety Drops 10% But Safety Concerns and Financial Stress Still Linger

The decline in COVID-19 cases and continued vaccine rollout is already having positive effects: consumer anxiety levels have dropped 10% and worldwide…

How Real-Time, Location-Specific Inventory Data Overcame Shopper Reluctance to Visit Erik’s Bike Shop Stores

Erik’s Bike Shop, which operates 30 brick-and-mortar stores in seven Midwest states, was considered an essential retailer during the height of the…

How Data Will Power Convenience at 10,000+ Wundermart Autonomous Stores

Autonomous convenience store retailer Wundermart is expanding its operations, with plans to open more than 10,000 checkout-free stores in a partnership with…

Industry Insights

Innovation is Just the Start: Retailers also Require Speed, Scalability and a Shopper-Focused Mindset

CMO Council: Marketers Move Further into the Sales Game, Boosting Revenue Opportunities — and Challenges

How YETI is Giving Shoppers a Better Product View Online — Right Down to the Seams

Why Google, Facebook and Instagram Ads Blossomed in 2020 — and Where They’re Headed Next

From Post-COVID to 2030: How Retailers Can Keep up with College Students’ Changing Needs

Omnichannel Capabilities and Data-Driven Experiences Can Win Shopper Loyalty Post-Pandemic

Forrester Q&A: How CMOs Can Meet Louder Demands for Localization

CCS 2021: Levi’s, 1-800-FLOWERS, Under Armour Reveal How They’re Meeting Fast-Changing Consumer Expectations

Betabrand, Kelley Cawley and Facebook Show What Makes Live Shopping Retail’s Next Big Opportunity

Overall Shopper Anxiety Drops 10% But Safety Concerns and Financial Stress Still Linger

How Real-Time, Location-Specific Inventory Data Overcame Shopper Reluctance to Visit Erik’s Bike Shop Stores

How Data Will Power Convenience at 10,000+ Wundermart Autonomous Stores

The Great Pivot: 5 Ways Retailers Can Adapt and Grow Their Businesses

How to Measure Meaningful Comps in the Post-COVID Retail World

40% of Consumers Seeking More Healthy Food Options at Grocery Stores

Managing the Complex Requirements of Your Quote-to-Cash Tech Stack

Ten-Day Business Transformation: Panera Bread’s Covid Restart

NRF Retail Converge 2021

retailX 2021

NRF NXT 2021

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