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David’s Bridal Buys Online Resource Rustic Wedding Chic

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David’s Bridal has acquired online wedding resource Rustic Wedding Chic. Maggie Lord, the founder of Rustic Wedding Chic, will join David’s Bridal to lead strategic partnerships, reporting to Chief Marketing and IT Officer Kelly Cook.

Earlier this year, David’s Bridal launched a suite of digital planning tools including the Wedding Checklist, a personalized, customizable Wedding Website, and the Vision Board. Rustic Wedding Chic, which showcases the latest wedding trends, fits into the planning process as a source of inspiration for  the Vision Board.

“As the needs of brides change and evolve, so do we,” said Jim Marcum, CEO of David’s Bridal in a statement. “It is clear that our transformational framework, which is focused on digital and innovative solutions to allow us to be with her along her entire journey, is spot-on and accelerates our strategic goals. Our omni platform, digital planning tools, virtual experiences and now Rustic Wedding Chic is the end-to-end, one-stop shop for her.”

“For the past 12 years, Maggie has been able to cultivate and forge strong and meaningful partnerships in the wedding market,” said Cook in a statement. “She has done a phenomenal job at connecting with the newly engaged and establishing Rustic Wedding Chic as a go-to resource for ideas, inspiration, community and more. She is an industry authority and we are so excited to have her join our marketing team as Head of Partnerships, to re-energize and expand our partnership base and to enhance the wedding planning process for all of our David’s Bridal customers.”

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