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Gopuff Stakes a Claim in France and Spain with Dija Purchase

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Digital convenience store Gopuff is continuing its aggressive expansion in European markets with the planned purchase of Dija, a European delivery platform focused on quickly providing consumers with daily essentials. The acquisition follows Gopuff’s purchase of UK-based Fancy, another last mile delivery platform, in May 2021.

Dija, founded in 2020, operates dozens of microfulfillment centers across major metropolitan centers including London, Paris, Madrid and Valencia, Spain. The company will continue to operate under the Dija name following the acquisition, which is expected to close within 30 days.

Through these acquisitions, Gopuff plans to operate in the UK, France and Spain with approximately 40 microfulfillment centers and 200 employees in the region, with additional plans for rapid expansion.

“Combining Dija’s team of industry veterans, extensive infrastructure and local expertise will complement Gopuff’s proprietary technology and unique customer experience, and advance our ability to scale rapidly as we create a leading platform in Europe,” said Daniel Folkman, SVP of Business at Gopuff in a statement. “Together, we will continue to innovate and define the Instant Needs economy across Europe and bring the category to more customers in the region.”

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In addition to growing by acquisition, Gopuff has been acquiring capital in earnest. Earlier in August the company raised $1 billion in new funding at a $15 billion valuation. That’s on top of the $1.15 billion the company raised in March 2021.

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