Commerce technology platform VTEX, which offers retailers marketplace and order management solutions, has acquired cloud commerce platform provider Workarea. VTEX plans to leverage Workarea’s commerce experience to scale growth and strengthen its presence in the U.S. and Canadian markets.
Workarea’s customers, including Sleep Number and sustainable fashion brand Reformation, will add more than $1 billion in gross merchandise volume to VTEX, ultimately accounting for 20% of the company’s total GMV in the U.S. and Canada.
The merger will give existing Workarea customers access to VTEX’s commerce solutions, which allow them to build their own marketplaces without third-party solutions and improve their omnichannel capabilities through VTEX’s order management system. Workarea brings B2B and content-led commerce features to VTEX’s platform.
VTEX currently has more than 3,500 active customers in 45 countries, including Sony, Walmart, Whirlpool, Coca-Cola, Stanley Black & Decker, AB InBev and Nestlé.
“At VTEX, we are committed to being the industry’s leading ecommerce, marketplace and order management platform,” said Amit Shah, Chief Strategy Officer and U.S. General Manager at VTEX in a statement. “By combining Workarea’s deep expertise with our own, we can offer our customers a robust, holistic solution to help grow their businesses during these challenging times.”