Best Buy is piloting a new membership program called Best Buy Beta that will offer customers an array of benefits, including: exclusive pricing; unlimited Geek Squad technical support; up to two years of protection on most product purchases; free standard shipping and delivery; and free installation on most products and appliances.
Best Buy Beta costs $199.99 per year — $179.99 per year for Best Buy credit card holders. The program also includes a concierge service with experts available 24/7 by phone, chat, email or through the Best Buy app; an extended 60-day return window; and 10% off subscription services billed through Best Buy.
The pilot is currently available at select stores throughout Iowa, Oklahoma and eastern Pennsylvania, and will expand to stores in Minnesota, North Carolina and Tennessee in April for a total of approximately 60 stores.
The retailer’s current membership program, Total Tech Support (at $199.99 per year), is still available to customers outside of the Best Buy Beta pilot markets, and the My Best Buy points program continues to be available nationwide. “As we look to evolve our membership programs, the goal of Best Buy Beta is to create a membership experience that customers will love and to leave them feeling confident throughout their relationship with Best Buy,” said Allison Peterson, Chief Customer Officer at Best Buy in a statement. “This pilot offers premium service, complete with support aimed at anticipating our customers’ needs.”