The Online Store Health & Usability (OSHU) Index, designed to rank online retailers with user experience metrics, identified Birchbox as its top performer for October 2017. The subscription retailer scored 99.6 out of a possible 100 points.
These scores are calculated using a proprietary algorithm from Shoppimon that is based on four factors:
• Average site speed;
• Slowdowns and their severity;
• Issues and their severity; and
• General store stability.
The top 10 performers for October are:
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1. Birchbox
2. Summit Racing Equipment
3. Dollar Shave Club
4. saatva
5. Toyota
6. Sears
7. Nuts.com
8. Ritani
9. The Home Depot
10. Avon
“A score as high as Birchbox’s reflects a nearly flawless on-site shopping experience,” according to the OSHU site. Visitors to the site are likely to experience:
1. Average response times of 0.12 seconds;
2. Full load times averaging 0.20 seconds;
3. Zero purchase blocking issues;
4. Zero severe slowdowns;
5. Only minor issues, such as missing design elements, which often go unnoticed by customers; and
6. A consistently positive on-site experience.
The OSHU Index, introduced in September, ranks the world’s top online stores in relation to others across the e-Commerce space as well as direct competitors in their retail category. Nearly 100 retailers are listed in the complete index.
