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Crocs Steps Up Its Store-Level Intelligence

Footwear manufacturer and retailer Crocs has deployed the AccuStore solution to improve its store-level brand execution, identify market trends and monitor compliance. In preparation for the implementation, the AccuStore team completed onsite surveys at all 190 Crocs U.S. store locations, collecting data to provide insight into as many real-time sources as possible.

“We will use the AccuStore app to automate field and store-level tasks,” said Phil Michael, Crocs Senior Director of Operations in a statement. “Mobile functionality will help us simplify store visits and move our organization away from static business reporting.”

“AccuStore will make getting the right size signs to the right stores easier,” said Claire Conley, Crocs VP Retail Americas. “I am also confident we will save money and time as minimize overage and eliminate waste when ordering brand assets.”

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Crocs operates more than 500 retail locations globally. 

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