Springbot, a marketing platform for e-Commerce merchants, has launched Springbot Exchange, a data cooperative for SMBs. The solution is designed to give these retailers access to data and resources typically only available to large companies.
The first available feature, Audience Expander, aims to match a retailer’s anonymized customer data to identify lookalike prospects in Springbot Exchange. With the feature, retailers can send automated email marketing campaigns to consumers who are most likely to engage with their brand.
Springbot Exchange helps ensure privacy and security by managing a retailer’s access to lookalike audience information. Participating retailers also will have their information anonymized.
With the solution, retailers can access data from participating Springbot retailers and gain access to a data pool through the companies’ partner connections.
“Larger retailers have been sharing anonymized data and insights for decades, but this valuable information has not been easily accessible to small and mid-sized retailers because of cost and complexity,” said Brooks Robinson, Co-Founder and CEO of Springbot in a statement. “Springbot Exchange helps SMB retailers unlock that valuable data and levels the playing field for all e-Commerce businesses.”