Most marketers (80%) said they plan to use social media data in their overall marketing efforts, according to eMarketer in a recent article. To encourage marketers to measure social media data, ePrize, a provider of digital engagement for mobile, social and web campaigns, has launched ePrize Social Analytics, a reporting service that provides actionable insights on brand followers via their Facebook data.
ePrize Social Analytics uses information collected through the Facebook Login process during a consumer’s registration for a marketing campaign. With our Social Analytics offering, brands can use Facebook data to shape more relevant content, offer highly targeted promotions, and drive future decision making, such as buying more targeted and efficient Facebook media,” said Matt Wise, CEO of ePrize.
Through the use of ePrize Social Analytics, brands will gain knowledge about their Facebook communities, in order to:
- Develop future program themes;
- Identify partnership and sponsorship opportunities;
- Gain insights on brand competitors in the space; and
- Deliver more relevant social content.
For more information on the ePrize social analytics platform, view the 30-minute webinar titled: Analyze This: Social Analytics.