“As a company that seeks to attract and retain the best talent in the business, we recognize the importance of finding ways to enhance and improve the store experience for our employees and customers alike,” said Amy Solliday, VP of Store Operations at Old Navy, in an interview with Retail TouchPoints. “Our partnership with the shift swapping mobile app, Shyft, provides flexibility to employees, while ensuring our stores are staffed appropriately.”
Gap first piloted the app in its Old Navy stores, while testing other solutions across other brands at the same time. The success of the Old Navy pilot led Gap Inc. to deploy Shyft across all stores in its portfolio of brands, Solliday reported.
Shyft is designed to enable employees to message one another about availability and swap work shifts using a mobile app. This helps retailers solve labor inefficiencies by allowing individual store employees and managers to respond in real time to fluctuating business needs.
Shyft recently secured $6.5 million in Series A financing, bringing the company’s total funding to $8 million. The company will use the new capital to work on product development and innovation initiatives.
Bob Kelly, Managing Partner of Ignition Partners, and S. Somasegar, Managing Director of Madrona Venture Group, will join Shyft’s Board of Directors following the new funding round.