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Harrods Gets Hipper with New High-End Sneaker Shop-in-Shop

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Harrods, one of the UK’s oldest department stores, has kicked its hipness quotient up a notch with the opening of The Edit LDN, a leading UK online store for high-end streetwear.

The 2,000-square-foot space will showcase brands including Kanya West’s Yeezy, Jordan, Off-White and hard-to-get Supreme collaborations.

“Over the past three years, menswear at Harrods has undertaken a huge transformation that has been visible through our brand curation as well as the physical shop floor,” said Simon Longland, Head of Menswear at Harrods in a statement. “Our goal has been to transform the menswear experience at Harrods and embrace the most important and desirable trends on the market, and the launch of The Edit LDN continues that strategy.”

Demand for limited edition sneakers has soared to create a $6 billion market, and it’s expected to hit $30 billion by 2030, according to Moses Rashid, founder and CEO of The Edit LDN.

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“The demand for sneakers is growing every day and we are at the heart of servicing this trend,” said Rashid in a statement.

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