Kendra Scott, Vineyard Vines Adopt Digital Gift-Sending Platform

  • December 6, 2019 at 7:22 PM EST
  • By Bryan Wassel
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Kendra Scott,Movado and vineyard vines have upgraded their e-Commerce offerings with new gift recommendation software. Shoppers can now send electronic versions of gifts that let the recipients alter their size, color or style, or exchange them for a same-priced item with no hassle. The sender isn’t charged, and the item isn’t shipped, until their choice is made.

The SmartGift platform also enables retailers to offer shoppers improved gift discovery through personalized, data-curated gift recommendations. The platform’s features can help retailers lower the cost of customer acquisition, increase purchase frequency and customer lifetime value.

“We are thrilled to partner with such world renowned brands that set the standard for customer experience, make some of the most coveted gifts and have uniquely exceptional entrepreneurial spirit behind them,” said Monika Kochhar, CEO of SmartGift in a statement. “Shopping for others is inherently complex and requires solving for many variables in this emotional equation including personal preferences, arrival at the right time, surprise and delight, price points and relationships.”

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