Advertisement

Kohl’s Expands Online Sports Merchandise Assortment With Fanatics Deal

Beginning this fall, Kohl’s will broaden its online assortment of licensed sports merchandise via an exclusive long-term partnership with Fanatics. The expanded assortment will be available directly through Kohls.com, with Fanatics fulfilling and shipping customer orders directly.

The Fanatics products will include officially licensed men’s, women’s and kids apparel, jerseys, hats, collectibles, and tailgating and novelty products. Kohl’s Fan Shop online already offers Fanatics items as well as product from brands including Nike, Under Armour, adidas, Majestic and New Era. Fanatics already had been a wholesale partner of Kohl’s, selling some of its gear in Kohl’s stores.

“We are continually seeking opportunities to evolve our product offerings in order to give our customers even more of what they’re looking for, and this expanded partnership with Fanatics conveniently brings more officially-licensed products across more favorite sports teams to Kohls.com,” said Doug Howe, Kohl’s Chief Merchandising Officer in a statement.

Advertisement

Kohl’s aspires to be a leading destination for athletic apparel and sports-related merchandise; the retailer has increased the square footage devoted to selling sports gear in some stores, according to CNBC. The retailer also is encouraging fitness, at least indirectly, via its recent partnership with Planet Fitness, which will open 10 gyms at Kohl’s locations across the U.S. this year.

Featured Experience

Get ready for the holidays with the Holiday ThinkTank! Find must-read articles, webinars, videos, and expert tips on everything from trends to marketing, in-store ideas, ecomm, fulfillment, and customer service. It’s all free and available anytime—so you can plan, prep, and win the season your way.

Advertisement

Advertisement

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: