Kroger and Walgreens are expanding their partnership into 52 new locations across both retailers. This fall, 35 Walgreens stores in the Knoxville, Tenn. market will feature a curated selection of Kroger’s private label Our Brands products like the Simple Truth natural and organic brand as well as national brand products.
The assortment will vary by store and can include fresh meat, produce and dairy, frozen foods, shelf-stable products and Home Chef meal solutions. Most locations will feature a full Kroger Express assortment, selected using customer data and insights provided by Kroger subsidiary 84.51°, that will carry up to 2,700 products. Other stores will offer an average of 2,300 products.
Additionally, many of the Walgreens pilot stores will integrate Kroger Pickup, enabling shoppers to place a digital order on kroger.com, or through the Kroger app, for curbside pickup at a participating location.
At the same time, Walgreens will launch its private label brand health and beauty products in 17 Kroger stores in the Knoxville area. Beauty, personal care, OTC medications and wellness products from Walgreens Boots Alliance Brands No7 and Soap & Glory will be a part of the assortment.
The original pilot, which launched last year in 13 stores in Northern Kentucky, allowed Kroger and Walgreens to test and learn in a real-world retail setting and source customer feedback and insights, allowing the companies to create a more informed expansion decision, according to a company statement. Richard Ashworth, President of Operations at Walgreens, noted in a statement that the drugstore’s consumers have responded “very favorably to the Kroger Express pilot in Northern Kentucky.”
In December 2018, two months after the pilot launch, Kroger debuted Home Chef Express meal kits in 65 Walgreens locations throughout the Chicago area.
The pilot in Knoxville is a continuation of the Kentucky test-and-learn approach, and both retailers will continue to assess customer responses to determine go-forward plans.
“Expanding our pilot to Knoxville demonstrates the ongoing success and future potential of bringing together the best of Kroger’s food authority with Walgreens’ global expertise in health and beauty,” said Jeff Talbot, VP of New Business Development at Kroger in a statement.