MarketLive, an e-Commerce technology company, has publically released ML API, a web service that enables online retailers to access the MarketLive Engine and facilitate real-time data exchange between MarketLive and any other data source.
ML API is designed to link front-end apps and MarketLive’s back-end system to access information such as inventory levels, product descriptions, pricing, customer preferences, order history, loyalty points and other content within the platform’s engine.
With ML API, retailers can syndicate their data anywhere and create dynamic profiles, empowering them to create more targeted ads and integrate product content and community sites for cross-sell and upsell efforts. With the platform, merchants also can develop their own apps using MarketLive data.
“The ML API enables our team to extend and innovate on the MarketLive application,” said Igor Gorin, CEO of Astound, a Premier System Integrator of MarketLive. “This helps increase the productivity of our development team, drive innovation, and help customers achieve their business goals. This is clear example of MarketLive’s commitment to innovation, opening up the platform to partners and servicing the merchant.”