After announcing in February that it would finally begin selling products online as well as in its 1,100+ stores, Marshalls has unveiled its first e-Commerce web site, Marshalls.com. The off-price retailer’s digital store will feature a mix of products, adding new, brand name and designer pieces daily as a way to re-create the “treasure hunt” aspect of shopping in a brick-and-mortar location. Online merchandise can be returned via mail or in-store at any Marshalls location.
The site includes interactive features including:
– A gamified shopping feature that allows shoppers to view and sort products by swiping left or right, Tinder-style, to select favorite items or add them to a “buy later” list;
– Frequently refreshed curated shops featuring the latest trends; and
– Inspiration from influencers’ finds that will link shoppers to categories and similar products.
Marshalls’ sister retail chain T.J. Maxx already has a growing e-Commerce business, so Marshalls plans to use that site as a blueprint.
“We are thrilled to introduce Marshalls.com, which allows customers to shop Marshalls anytime,” said Mark DeOliveira, Executive Vice President, TJX Digital US in a statement. “This site will feature a unique assortment of the brands and values that Marshalls is known for, and also offer customers the ability to shop through fun, interactive features and curations. “