Advertisement

Marshalls Debuts E-Commerce Site

Share on linkedin
Share on twitter
Share on facebook
Share on reddit
Share on email

After announcing in February that it would finally begin selling products online as well as in its 1,100+ stores, Marshalls has unveiled its first e-Commerce web site, Marshalls.com. The off-price retailer’s digital store will feature a mix of products, adding new, brand name and designer pieces daily as a way to re-create the “treasure hunt” aspect of shopping in a brick-and-mortar location. Online merchandise can be returned via mail or in-store at any Marshalls location.

 

The site includes interactive features including:

Advertisement

–       A gamified shopping feature that allows shoppers to view and sort products by swiping left or right, Tinder-style, to select favorite items or add them to a “buy later” list;

–       Frequently refreshed curated shops featuring the latest trends; and

–       Inspiration from influencers’ finds that will link shoppers to categories and similar products.

Marshalls’ sister retail chain T.J. Maxx already has a growing e-Commerce business, so Marshalls plans to use that site as a blueprint.

“We are thrilled to introduce Marshalls.com, which allows customers to shop Marshalls anytime,” said Mark DeOliveira, Executive Vice President, TJX Digital US in a statement. “This site will feature a unique assortment of the brands and values that Marshalls is known for, and also offer customers the ability to shop through fun, interactive features and curations. “

Advertisement

Advertisement

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: