Nordstrom will expand its presence in New York City with two merchandise-free Nordstrom Local service hubs, in the West Village and on the Upper East Side. These locations will offer services including online order pickup, alterations, tailoring and styling.
The NYC locations will join existing Nordstrom Local hubs in West Hollywood, Brentwood and Los Angeles, Calif. None of the stores carry apparel, footwear or accessories, but their services are tailored to the needs of the neighborhood — for instance, the West Hollywood location includes a nail salon and a bar.
Shoppers at Nordstrom Local hubs spend 2.5X more on average compared to a usual store, according to the retailer. Nearly one-third (30%) of Los Angeles’ next day orders are picked up at the Nordstrom Local hubs, and people who use them tend to be younger and shop more frequently than the retailer’s average Nordstrom customer.
Nordstrom will seek to replicate its success in Los Angeles by working with local customers at each NYC location to understand what they would value most at each shop. The stores also will feature events for both Nordy Club loyalty members and the public, with a focus on building relationships with shoppers and local businesses.
The hubs also will interface with the city’s Nordstrom Rack stores, Men’s store and the upcoming 320,000-square-foot flagship store to create a unified local strategy that spans digital and physical channels. All stores in the city will be able to share their merchandise and services to create convenience for shoppers.
“The expansion of our local market strategy in NYC is a cornerstone of how we will improve service to our customers,” said Jamie Nordstrom, President of Stores at Nordstrom in a statement. “NYC represents our largest online market and we know when we open physical stores it complements our online presence and increases sales.”