Instead of battling icy winds as they wait for cabs outside the Javits Center, next year’s National Retail Federation (NRF) Big Show attendees will get to deal with summer in the city. The association has rescheduled its annual New York City show, the retail industry’s largest, for June 6-8, 2021. Additionally, NRF will host a virtual event January 12-14, 19 and 21-22, 2021, with both events featuring the theme “Forward Together.”
“The health and safety of our team, industry partners and global attendees is our number one priority,” said Matthew Shay, NRF President and CEO in a statement. “Given the understandable concerns among all of our stakeholders regarding the availability and effectiveness of treatments or a vaccine for the coronavirus, we have concluded it is not feasible to maintain our original schedule of an in-person January 2021 trade show.”
The June trade show and conference will include self-guided store tours, expo tours, membership and red carpet lounges, workshops and social events both on and off the show floor. The January 2021 event will be hosted entirely online and feature both content and digital exposition.
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