With Recommendations Web, retail marketers can leverage a combination of custom business rules and predictive models to automate dynamic recommendations without the need for extensive technical support. The platform can provide a transition from email to web by ensuring consistent branding and appearance of product recommendations across channels.
Recommendations Web is part of the Bronto Marketing Platform, a marketing automation platform designed to power personalized multichannel content to generate higher shopper engagement to maximize revenue opportunities.
With the platform, marketers can use the same set of recommendations on multiple pages, minimizing the need to update or implement custom code when recommendations rules or designs change. Recommendations Web is available now as an extension of Bronto’s email recommendations solutions.
Oracle Bronto unveiled the platform at NetSuite SuiteWorld in Las Vegas.